Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Job Responsibilities:
- Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
- Coordinate internal resources and work with other teams across all functions (Performance Marketing, BD, Ops, etc) to conceptualise, develop and execute monthly campaigns as well as other marketing-related initiatives for Binance, including new launches, activations and local campaigns
- Drive higher LTV and transaction frequency of Binance users via in-house marketing tools (i.e landing pages & activity tools) and CRM lifecycle strategies to further incentivise and gamify Binance users
- Execute experimentation strategy to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
- Craft and support product marketing launches for new and existing business lines and new product features updates.
Job Requirements:
- Minimum of 3 years in marketing planning and execution (campaigns/CRM/email marketing/performance) preferably at a fast-paced tech or e-commerce company
- Familiarity with online and offline marketing channels
- Proven experience in growing and managing user base
- Business level fluency in English and native level fluency in the designated local language
- Must have a strong interest in crypto/blockchain/technology space
- Strong work professionalism and collaboration to work remote with global marketing team membersExperience in funnel optimization for converting users from registration/ signup to active platform users and platform volume
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world’s no.1 crypto-currency exchange!
