JOB DESCRIPTION
- Recommending strategies to position the brand for growth
- Analysing brands of competitors, consumer trends and shopping behaviours
- Designing and supervising content such as press releases, artwork, print and digital media
- Monitoring the performance of a brand through key performance indicators (KPI)
- Achieving profit targets, timelines and budgets
- Organising product launches and promotional events
- Managing Marketing Executives working for the brand
- Assisting in the design of retail packaging and in the creation of in-store marketing displays
- Working with advertising agencies to manage the brand’s marketing campaigns
- Maintaining and growing the brand’s affiliations and partnerships
- Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved
Method of Application
Interested and qualified candidates should forward their CV to: ekpo.victor@cwaygroup.com using the position as subject of email.
